CRM Comparison: Dynamics 365 vs. Salesforce

A CRM (Customer Relationship Management) system can be an excellent tool for companies of all sizes. Using CRM to store and organize customer information, keep track of leads and sales processes, and report consumer data is a great way to increase efficiency and productivity, while decreasing costly reporting errors. In this article, we’ll explore some features of both Microsoft Dynamics 365 and Salesforce CRM, and compare their prices.

First let’s take a look at Dynamics 365.

Microsoft Dynamics 365 is a robust vehicle to manage your customer, employee, and operations data. This allows a company to efficiently streamline their sales and offerings tasks while opening their organization up to effective reporting and analytics. It seamlessly integrates with other Microsoft products, such as Outlook for email and scheduling, and SharePoint for storage. Plus, Dynamics 365 and Office 365 work together, providing users with easy access to productivity tools, such as Word, Excel, PowerPoint, OneNote, Skype, and Yammer. In addition, it features an AI-integrated sales assistant for analytics, providing detailed and accurate reports, helping users plan for the future. 

One of the biggest advantages of Dynamics CRM is the simplicity and ease of customization within the platform. Dynamics 365 uses universal web languages such as HTML, .Net, and Java, making it possible for users to create a CRM system that’s relevant to the unique needs of their organization. On the other hand, Salesforce, which we’ll take a closer look at next, is built in a proprietary programming language called Apex. Consequently, customization options are limited, as changes can only be made in Apex.

Salesforce CRM

Salesforce is a broad cloud-based platform, with many desirable features, such as lead scoring, workflows, lead tracking, contact management, and even remote availability. It comes with the social platform, Chatter, which allows users easy-access to customers and leads. It’s also equipped with sales automation, and integrates seamlessly with other systems. Perhaps the most stand-out feature of Salesforce, is the number of available product integrations, with thousands of web-based services listed on the Salesforce AppExchange.

Breakdown of Costs

There are a variety of products available within each of these CRM solutions. For the purpose of this article, we will compare the prices of the CRM solutions, as they relate specifically to a company’s sales department.

Microsoft Dynamics 365 for Sales is packaged in 5 different editions, as seen below.

Edition / Cost Per User Per Month

Dynamics 365 Team Member / $10

Dynamics 365 Sales Professional / $65

Dynamics 365 Sales Enterprise / $95

Customer Engagement Plan / $115

Microsoft Relationship Sales (Min. 10 users) / $135+

Salesforce’s Sales Cloud is available in 4 editions. Pricing listed below is based on a minimum contract term of 12-months.

Sales Cloud Edition / Cost Per User Per Month

Lightning Unlimited / $300

Lightning Enterprise / $150

Lightning Professional / $75

Lightning Essentials (up to 5 users) / $25

Conclusion

While both platforms offer impressive features, and each will ultimately get the job done, we find that only one solution offers the most bang for your buck. When comparing similar functionality, Microsoft Dynamics 365 is always less expensive than Salesforce.   

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